SELF is opening an exclusive concept store at PQ’19. In a contemporary pop-up shop Julian Hetzel presents his new creation SELF – Human Soap. From people for people: human adipose tissue was collected from cosmetic surgery and processed into soap – then transformed into art. SELF creates a visionary and sustainable system of value creation through transformation.

SELF is an interactive performative installation that questions corporate social responsibility through the upcycling of guilt. SELF aims towards finding new ways for how performance can directly influence and interact with economy, charity and politics at large. Wash the pain away!